Why You Shouldn’t Build Your Own Website

website-userIn today’s fast-paced world, a website is essential. That said, too many business owners look at the many factors of developing a web presence and consider taking the easy way out. While building your own site can be fun, doing so runs the risk of crippling your brand.

Here are some reasons why you should hire a professional web designer.

Your Site Needs to Be Built for Your Customers

Using a DIY site-building tool might provide a sense of freedom, but in the long run, your brand won’t stand out from the competition. You will end up with a site that works for you, but fails to take into account your customers’ needs. A skilled web designer recognizes the need to create a unique and easy to navigate, intuitive experience for users.

You’ll make costly mistakes

Despite what Wix claims, building a website is far from simple. Programming, copywriting, and graphic design are just a few of the skills you need to make your website actually generate a profit.

Lack of Tools

Even the best “what you see is what you get” web design tools only provide you with a framework for your web presence. Things like coding, copywriting, graphic design, and SEO all play a part in making your website successful. Do-it-Yourself tools gloss over these needs and give a false sense that if you build it, they will come. That leads many business owners to launch sites that aren’t set-up to attract, persuade, and convert visitors into customers. In the long run, your site will not be profitable.

Your Competitors’ Sites Will Look More Professional

As in other fields, web design trends influence what’s popular and acceptable to your customers. If your site doesn’t keep trends in mind, it will look outdated; and if your site isn’t up to date, would-be customers will have a difficult time believing your products and services are relevant to their needs.

Maintaining it Yourself Will Take Plenty of Your Valuable Time

Maintaining a site has gotten easier, but if it’s not your area of expertise, why do it? Stay focused on the ways you can add value to your business. Non-technical business owners who get involved updating their website are likely to introduce frustrating errors that will waste their time and scare off their visitors.

As websites have evolved from a luxury to a necessity, the standards of professionalism customers expect are changing. You’ll save time – and ultimately, money – when you commit to using a professional to design and maintain your website.

If you want your website done right, don’t do it yourself.

A successful website needs an elegant graphic design, proper branding, engaging copywriting, and be optimized to show up on Search Engines. Without these elements a website looks unprofessional, won’t convert visitors into customers, and won’t draw in traffic.

Contact Simone today! I can help you create a professional website that works to grow your business.

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