Edgy and Off Center

The uncomfortable can be attractive. Yes, there is a place for ugly design. Not too ugly, just uncomfortably bizarre. Images that make you look twice can capture your imagination and free your mind to learn something new. Based in simplicity, edgy design incorporates one or two items that break the…

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Is Your Ad Ugly?

Ugly ads can have the reverse affect on your business. Instead of attracting people, your ugly ad will repel people. Instead of the 2 to 3 seconds a potential customer may spend looking at an ad, your ugly ad will cause them to turn the page. How to Identify an…

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The Importance of a Headline

And Why it Should be Short I sometimes get submissions for ads that do not have a headline or a call to action of any kind. Just text. Lots and lots of text. Even I am confused. What are they trying to say? What is the main goal or message?…

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I Love Advertising

Yeah, that’s right. I dream about type and leading and positioning. I wake up thinking about tag lines and websites. I am driven to find the layout that works best. Good design isn’t easy. When it’s done right it’s invisibly magnetic. When it’s done poorly it stands out for miles.…

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Features Your Website Must Have

Readability Legibility is one of the most important factors when creating a website. Can visitors read the copy on your website? A good website is designed for ease of reading on all devices, including mobile phones. That means fonts are web-friendly, reverse type is used judiciously (white type can be…

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Why You Shouldn’t Build Your Own Website

In today’s fast-paced world, a website is essential. That said, too many business owners look at the many factors of developing a web presence and consider taking the easy way out. While building your own site can be fun, doing so runs the risk of crippling your brand. Here are…

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Keys to Effective Advertising

Consumers spend 3 seconds or less looking at ads. You can hold their attention longer with a great photo. Don’t skimp on the quality or size. The larger the photo, the more text a person will read. That ad with a tiny photo and a ton of copy? Not many…

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Get an Early Start

It’s never to early to begin promoting that special event. The earlier you begin, the more opportunities you’ll have to talk about the details of your event. Most publications need anywhere from 3 to 6 months advance notice to include ads and articles. Keep this in mind when scheduling your…

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Checklist for a Successful Online Store

Make it easy for your customer to find what they are looking for with a minimum number of clicks. Provide accurate and full product descriptions. Ensure that your images are of good quality and that they show your product in the best possible light. Make sure that your products are…

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Rules of Good Design and Layout

All designs have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used. How we place those items on the page determines the structure of our designs and affects the overall readability and determines how well our design communicates the desired…

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