Features Your Website Must Have

Readability Legibility is one of the most important factors when creating a website. Can visitors read the copy on your website? A good website is designed for ease of reading on all devices, including mobile phones. That means fonts are web-friendly, reverse type is used judiciously (white type can be …

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Why You Shouldn’t Build Your Own Website

In today’s fast-paced world, a website is essential. That said, too many business owners look at the many factors of developing a web presence and consider taking the easy way out. While building your own site can be fun, doing so runs the risk of crippling your brand. Here are …

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Keys to Effective Advertising

Consumers spend 3 seconds or less looking at ads. You can hold their attention longer with a great photo. Don’t skimp on the quality or size. The larger the photo, the more text a person will read. That ad with a tiny photo and a ton of copy? Not many …

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Get an Early Start

It’s never to early to begin promoting that special event. The earlier you begin, the more opportunities you’ll have to talk about the details of your event. Most publications need anywhere from 3 to 6 months advance notice to include ads and articles. Keep this in mind when scheduling your …

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Checklist for a Successful Online Store

Make it easy for your customer to find what they are looking for with a minimum number of clicks. Provide accurate and full product descriptions. Ensure that your images are of good quality and that they show your product in the best possible light. Make sure that your products are …

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Rules of Good Design and Layout

All designs have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used. How we place those items on the page determines the structure of our designs and affects the overall readability and determines how well our design communicates the desired …

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The Best Press Releases

Increase business by submitting a press release. The best press releases are simple word documents accompanied by high resolution images. This makes it easy for publications to use the submitted materials in a timely fashion. If you are sending other types of documents, such as pdf documents, or publisher docs, …

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Scanning Printed Materials

Or, Why I can’t create a full page ad by scanning your business card. You have a great looking business card, postcard or ad, that you want to use to create a new ad for use in a printed publication. In order to make that happen, I need the original …

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