All designs have certain basic elements or building blocks chosen to convey the message — beyond the actual words or photos used. How we place those items on the page determines the structure of our designs and affects the overall readability and determines how well our design communicates the desired…
Have you ever sent an image to be used in print and gotten this response? You sent the image in an email message, and it looks very large on your screen. That is because your computer displays images at 72 dpi, while a printing press needs 300dpi images. Dpi stands…
Increase publicity by submitting a well-written press release. The best press releases are simple word documents accompanied by high resolution images. This makes it easy for publications to use the submitted materials in a timely fashion. If you are sending other types of documents, such as pdf documents, or publisher…
Or, Why I can’t create a full page ad by scanning your business card. You have a great looking business card, postcard or ad, that you want to use to create a new ad for use in a printed publication. In order to make that happen, I need the original…