TL;DR or TLDR stands for “Too Long; Didn’t Read.” In most cases, this means that an article, email, presentation, etc., is too long to be worth reading. Remember, a small chunk of text is easier to digest than a large wall of text. You can also use TLDR to provide a summary of a longer…
Make bold statements using the Hemingway App. This online app gives you valuable information about your copy. Of course it has basic details like word count; it goes further by giving you the total reading time and the grade level. Simply copy and paste your text onto the page, and your writing is highlighted to…
The answer is no. Building a website is just the first step in creating an online presence. A website is actually just like a brick and mortar store. It will require the same amount of promotion to attract people. Just because you launched a great new website does not mean that your business will automatically…
I can help take your company online to offer products or support. Your websites or social media pages should be updated with the latest news and information about the Coronavirus. How are you helping to keep your customers and employees safe? I can help you spread the word. Engage your customers online with an up-to-date…
The uncomfortable can be attractive. Yes, there is a place for ugly design. Not too ugly, just uncomfortably bizarre. Images that make you look twice can capture your imagination and free your mind to learn something new. Based in simplicity, edgy design incorporates one or two items that break the rules. Text that falls off…
Ugly ads can have the reverse effect on your business. Instead of attracting people, your ugly ad will repel people. Instead of the 2 to 3 seconds a potential customer may spend looking at an ad, your ugly ad will cause them to turn the page. How to Identify an ugly ad All text with…
And Why it Should be Short I sometimes get submissions for ads that do not have a headline or a call to action of any kind. Just text. Lots and lots of text. Even I am confused. What are they trying to say? What is the main goal or message? To the seller it’s apparent,…
Yeah, that’s right. I dream about type and leading and positioning. I wake up thinking about tag lines and websites. I am driven to find the layout that works best. Good design isn’t easy. When it’s done right it’s invisibly magnetic. When it’s done poorly it stands out for miles. Bad advertising can have an…
I registered for the 100 Day Project. Every day I will create something and post it here. Take a look! This year’s theme is “Where Dreams and Darkness Meet.” I will focus on empowerment and positivity. The project runs from January 21, 2017 and ends 100 days later on May 1st, 2017. Find out more…
The works and ideas you are focused on contain more energy than what you put into them. They sustain us and motivate us in ways that may not be apparent. Your creations are good medicine. Save