Checklist for a Successful Online Store

Make it easy for your customer to find what they are looking for with a minimum number of clicks.

Provide accurate and full product descriptions. Ensure that your images are of good quality and that they show your product in the best possible light.

Make sure that your products are competitively priced and that you clearly state the total cost of purchase including taxes and shipping costs where appropriate.

Make it easy for your customer to complete their order and to process their payment. Provide payment options where possible. Ensure that your payment process is secure.

Be responsive with your support. Shoppers are looking for a speedy answer. If you don’t provide it, then your competitors will. Provide online help or an auto-responder. Keep your promises.

Deliver your product on time and meet, or exceed, your customer’s expectations. If you demonstrate a reliable and quality product delivery you will get repeat business.

Follow up. If there is going to be a delay, let your customer know. Don’t just make the sale and then ignore your customer, keep in touch with a polite follow up message or special offer.

There are a number of very important factors missing from the online shopping experience. People can’t smell the freshness or the perfume of your product. People can’t touch your product and they can’t feel the quality or the texture. You must compensate for these gaps by making the online shopping experience for your customers the best it can be.

It is vital that you test and track your visitors’ behavior and try to improve the experience through careful analysis of your testing and tracking results. You have visitors arriving. Now is the time to take action!

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