Edgy and Off Center

The uncomfortable can be attractive. Yes, there is a place for ugly design. Not too ugly, just uncomfortably bizarre. Images that make you look twice can capture your imagination and free your mind to learn something new. Based in simplicity, edgy design incorporates one or two items that break the…

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Is Your Ad Ugly?

Ugly ads can have the reverse affect on your business. Instead of attracting people, your ugly ad will repel people. Instead of the 2 to 3 seconds a potential customer may spend looking at an ad, your ugly ad will cause them to turn the page. How to Identify an…

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The Importance of a Headline

And Why it Should be Short I sometimes get submissions for ads that do not have a headline or a call to action of any kind. Just text. Lots and lots of text. Even I am confused. What are they trying to say? What is the main goal or message?…

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I Love Advertising

Yeah, that’s right. I dream about type and leading and positioning. I wake up thinking about tag lines and websites. I am driven to find the layout that works best. Good design isn’t easy. When it’s done right it’s invisibly magnetic. When it’s done poorly it stands out for miles.…

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100 Day Project 2017

I registered for the 100 Day Project. Every day I will create something and post it here. Take a look! This year’s theme is “Where Dreams and Darkness Meet.” I will focus on empowerment and positivity. The project runs from January 21, 2017 and ends 100 days later on May…

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