The Importance of a Headline

And Why it Should be Short I sometimes get submissions for ads that do not have a headline or a call to action of any kind. Just text. Lots and lots of text. Even I am confused. What are they trying to say? What is the main goal or message? …

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I Love Advertising

Yeah, that’s right. I dream about type and leading and positioning. I wake up thinking about tag lines and websites. I am driven to find the layout that works best. Good design isn’t easy. When it’s done right it’s invisibly magnetic. When it’s done poorly it stands out for miles. …

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100 Day Project 2017

I registered for the 100 Day Project. Every day I will create something and post it here. Take a look! This year’s theme is “Where Dreams and Darkness Meet.” I will focus on empowerment and positivity. The project runs from January 21, 2017 and ends 100 days later on May …

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Day 96 – Reimagine

It may have been done already. It might be complete. It might be something someone else has already defined. Don’t let that stop you. Turn it upside down, look beyond what’s been done. Show us your new take on what we thought we had seen before.

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